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Xinhua Bookstore 新华书店

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Contact person: Xinhua Bookstore 新华书店
Service category: Trading Companies


Jinan Xinhua Bookstore was founded in October 1948 and is one of the earliest stores in provincial capitals in the country. It has jurisdiction over 10 district, county (city) stores, 11 professional bookstores, 55 urban and rural distribution outlets, and more than 700 employees. It distributes various books, audiovisual products and electronic publications of nearly 1,000 publishing houses and audiovisual companies across the country. Annual sales With an amount of more than 300 million yuan, it is the largest state-owned book retail enterprise in Shandong Province.

In recent years, in accordance with the requirements of “strengthening management, optimizing structure, and improving quality”, Jinan stores have vigorously improved the network facilities, improved the book-buying environment, and extensively carried out the “three-fold” strategy of “high-quality books, excellent services, and beautiful environment” as the main content. The "Excellent Bookstore" activity serves the readers and meets the market demand, which greatly promotes the reform and development of the bookstore.

Jinan Xinhua Bookstore has 23 distribution outlets in the urban area. After several years of adjustment and transformation, it has initially formed a good pattern of combining large, medium and small, integrating comprehensive and professional, chain distribution, and gradually developing in the direction of specialization. Among them, Quancheng Road Bookstore and Dong Bookstore are large-scale comprehensive bookstores that are focused on development. It maintains more than 130,000 book varieties throughout the year. It is the largest and most comprehensive bookstore in the province. It can satisfy readers from all walks of life and multi-level book purchase. demand.

Quancheng Road Bookstore is located at No. 185 Quancheng Road, with a business area of ​​more than 9,000 square meters, annual sales of nearly 75 million yuan, complete working facilities and complete service methods. It is a well-known "reader’s paradise" inside and outside the province; Dong Bookstore is located in Daguanyuan, the provincial capital The district has a business area of ​​3,000 square meters and adopts a unique "shop-in-shop" business model. The literature, history and philosophy bookstore and art bookstore have extensive influence in the academic circles of Jinan. In addition, Xinhua Bookstore in Jinan has set up a special sales department for teaching materials and library books for colleges and universities, and is responsible for the supply services of related books for permanent appointments, schools, and libraries.

For more than half a century, Jinan Xinhua Bookstore has adhered to the "two-for-one" direction and the "double-hundred" policy, with the service tenet of "finding readers for books and finding books for readers", and operating with integrity as its work philosophy. The business unit enjoys a high reputation, has established close business cooperation relations with more than 1,000 publishing and distribution units across the country, and established regional agency relations with more than 10 publishing houses. In 1999-2001, the National Press and Publication Administration held three consecutive sessions. It has continuously achieved good results in the national "Credit and Service" social store mutual evaluation activities, and is one of the first batch of 24 issuers in the country to be awarded the title of "Double Excellence".

Standardized operating system, strict business measures, and complete service facilities are the guarantee for Jinan Xinhua Bookstore to provide excellent services to readers. While in-depth development of the "Three Excellent" activities, relying on the good cooperative relationship with various publishers, we provide readers with new book information inquiry, bibliographic information gift services, and provide book delivery, sorting and putting on shelves, return and adjustment services to group readers. It also distributes standardized and authoritative MARC data for the library. Punctuality, trustworthiness, and comprehensiveness are the consistent service promises of Xinhua Bookstore.

Over the years of operation, Jinan Xinhua Bookstore has won many honors. Since 1993, it has been rated as the "civilized unit" of Jinan City and the provincial system for 10 consecutive years. In 1997, it was awarded the first National Xinhua Bookstore "Excellent Service" "Excellent Achievement" award, general manager Zhang Xiuwen won the first national "China Book Publishing Award". In 1999, the National Press and Publication Administration named "National Xinhua Bookstore Spiritual Civilization Demonstration Unit", and the Press and Publication Administration designated "National Standing Bibliography" designated sales unit , Has repeatedly won the titles of provincial "Youth Civilization" and "Women's Demonstration Post".

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